Why Hasselblad Cameras Are So Expensive | So Expensive

Hasselblad cameras have taken some of the most iconic photos of the 20th century. From the first moon landing, to The Beatless crossing Abbey Road, and portraits of Marilyn Monroe. But the company has gained a reputation for having extremely expensive cameras. Hasselblad’s H6D-100c camera costs over $30,000. But its cameras weren’t always this expensive.

Editor’s Note: The lens shown at 1:24 is designed for the X System cameras, not the H System as shown.

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Why Hasselblad Cameras Are So Expensive | So Expensive