Ural Motorcycles are Soviet-style sidecar motorbikes that have been made in Siberia since World War II. But in 2000 a group of Russian entrepreneurs led by Ilya Khait bought the brand, left manufacturing in Russia, moved headquarters to Seattle, and began marketing the bikes to young riders with discretionary funds and wanderlust. Bloomberg Pursuit’s Hannah Elliott went to Seattle to try out one of these cold-war relics. (Video by Zach Goldstein)
Cold-War Bike by Ural Sparks Sidecar Revival
